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Loyal Customer

How Creating Loyal Customers Results In Bigger Profits

Did you know that existing customers spend 67% more than new ones and it is 10 times more expensive to market to new customers than to keep old ones? Here are 5 ways to gain loyalty from your customers. Let's analyse this statement for a moment. We all have our favourite restaurants, clothing stores and grocery outlets but how did they become our favourite? Why do we choose to spend our hard earned cash at these stores instead of the…

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WAPPOINT Grow Business Through Exhibiting 2

5 Easy Tips to Grow Your Business Through Exhibiting

Whether you are a seasoned exhibitor or new to the expo space, we're here to offer you some free tips on how you can have a hassle free exhibitor experience so that you can achieve the most success at your events this year... Why you should get into / be in the exhibition space: This is one of the best ways for potential customers to find your business and to generate leads which can keep you busy through the quieter…

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9 Great Ways to Generate Recurring Income

We all have those clients that say they love our product/service so much that they will definitely return, and then they don’t. What would the financial impact be on your business, your cash flow, your debt or even just your life if your clients actually returned? Would you have made it big time and won the proverbial lottery? I suppose we should tell you how to ensure that recurring income happens before we let you dream about how you’ll spending…

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Kick-start January

How To Kick-Start January to Prepare for The New Year

Most businesses experience what I like to call Sales Waves; They refer to quiet times, busy times and then every 7th wave that causes chaos as your peak or quiet season comes and goes throughout the year. If you have one of these businesses then staying on top of things when you are too busy and getting by when you are quiet is an art that must be mastered. We've found that many of our clients oftentimes struggle with this…

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How to maximise your festive season sales

As the festive season approaches, many business owners experience extreme highs or extreme lows during this time. This can be a make or break time for many small businesses so the question is how to maximise your sales  so that you can make enough money to accumulate funds to carry your business in the lean months. WAPPoint has various options for taking payment, and a Pocket Pro is ideal if you want to save on expenses. We also offer short…

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10 Reasons to take your business online

With South Africa’s unemployment rate sitting on a record high of 27.7%, South Africans are forced to look into alternative ways of earning an income. If you cannot find a job or have suffered through retrenchment, the only logical next step is to start a business. But how do you start or grow your business with little to no capital? Our answer is to take your business online! More and more people around the world prefer to shop online and…

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6 Ways To Save Time & Money In Your Business

It's easy for a business owner to get caught up in the day-to-day running of their business as opposed to focusing on business growth. For many SME business owners it is simply not possible to put working for the business aside, so we've compiled a list of tips to help you use technology or people to spend less time on being your own employee and spend more time on being an entrepreneur. Are you spending too much time working in…

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4 Ways To Protect Your Business Against Fraud

This month we will be looking at fraud from both the cardholder and merchant perspective in order to shed some light on what you can do to protect yourself. The information compiled below is in line with industry accepted standards and applies to all merchants and cardholders regardless of their supplier. What is the difference between Fraud and a Chargeback? Chargebacks arise when cardholders dispute a transaction. This could be due to any of the following reasons: they do not…

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How to Become the Best in Your Industry

Ask anyone in the world who they would want as their heart surgeon. What do you think they would tell you? It’s pretty obvious… they would say, “I want the best there is”. It is human nature to want the best and as entrepreneurs, we only want the best for our businesses too. Unfortunately reality often prevents this from being possible due to location, cost or knowledge. This month’s blog article is about providing you with the tips and tools to…

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6 Ways to Structure Your Pricing During a Recession

The South African economy is now in a recession, reducing the spending power that customers have or making those who do have spending power a lot more price sensitive about their purchases.  Keeping or growing your market share can be tough during these times, especially when competitors compete even more aggressively and customers are more hesitant to spend. Here are 6 important price related tips that may help you stay ahead: Premium Pricing Market Penetration Pricing Economy Pricing Price Skimming Psychology Pricing Bundled…

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