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12 Days Of Festive Marketing Tips

Wow, what a year! We can hardly believe it’s December already and the festive season has arrived. Boy, are we excited, especially for our clients. For many South African businesses, this is the busiest time of the year, bringing in the most sales. The season begins as early as Black Friday, going right through to New Year and even the last few days of January. It’s also a great opportunity to get a larger audience’s eyes on your brand and…

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Get Ready for Black Friday Sales With These Great Ideas

Can you believe one of the biggest shopping days of the year is happening this week? Yes, we’re talking about Black Friday. South Africans nationwide are getting ready to swipe their cards on all kinds of fantastic deals. In fact, according to PWC, card transactions doubled the daily average on Black Friday back in 2017. Two years later, it’s likely that we can expect to see four times the daily average. But has your business thought about how to capitalise…

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Purchasing VS Renting Your Card Machine

There are several things to consider when making the choice between renting a device vs purchasing one. Whatever you choose, it has to fit your business and your pocket. How long will the device last? The typical lifespan of any type of card machine should be approximately 3 years as this is the amount of time that a device is typically certified for. If you’re lucky, your device could last a lot longer which would make purchasing the obvious choice.…

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Accepting online payments without being tech savvy

Accepting online payments can seem like a daunting exercise, made only for web developers and IT gurus but we can assure you that it doesn’t have to be! Many also believe that this can be very costly as we all know what websites cost, however, with our payment methods, you can even sell online without a website! This month’s article will take you through the steps to get your business transacting online in no time! The first thing to consider when…

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Beat Load Shedding with WAPPoint

According to an article in The South African, load shedding costs our economy an estimated R1 Billion per stage that we are on, per day! That means that stage 1 costs R1 Billion and it goes up to R4 Billion per day on stage 4 load shedding! Unfortunately, not all business owners are in the position to acquire and install generators so that they can keep their lights on and continue business as usual, and even if they are, it…

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New Years Resolutions

Good New Year’s Resolutions for Your Business

As a business owner, you start with a fantastic idea or sideline passion and before you know it, you have a fully fledged business. Once the business starts taking off, you soon begin to realise that certain aspects of your business might not be living up to the ideas you had when creating the business concept. An example of that would be having a business that is always open during the holidays vs one that is not. Perhaps you are frustrated by…

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Choosing the right merchant services provider

Finding the right service provider for your card facility requirements is a key element to growing your business but choosing between the various offerings on the market today can be challenging. It is not always just about price as choosing your service provider just for their cheaper costing can cost you a lot in the long run! This month's article is all about providing you with an objective point of view to help you make this decision and to help…

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Keeping Promises

The Importance of Keeping Promises to Your Clients

We've all experienced it; broken promises from service providers. About 2 weeks ago I watched a video of a woman quite literally losing it in an outlet for a popular South African service provider. I’d never seen or experienced a customer service complaint like that and I'm not quite sure what she wanted but I'm pretty sure that she didn't lose it because she had to wait for 5 minutes, heck, even a week for a promise to be kept.…

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6 Low Cost Ways to Advertise Your Business

Do you shy away from spending money to advertise your business? With the ever rising costs and increasing pressures on our economy, marketing or advertising is often seen as a luxury item and pushed aside and if costs isn't the reason for lack of advertising, many business owners shy away because they have no idea how to approach it or how to get the results they want from it. But if you really think about it, if you knew that for…

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How to cope as a Momtrepreneur

As told by a WAPPoint-Mommy-To-Be: Being pregnant or having kids whilst running a business or working in a very high pressured job with lots of responsibilities is nothing less than exhausting and can be very difficult to maintain a balance between being a mother, having a full time job and maintaining your marriage. Being a workaholic and not interested in the idea of being stay at home mom at all, I'm sitting with my feet on hubby's lap and blocking…

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